February 3rd, 2019 | Season 1 | 25 mins 36 secs
ar, chris clegg, data, experiential marketing, james kern, portma, vr, xism
In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of such a trend.
January 28th, 2019 | Season 1 | 15 mins 22 secs
chris clegg, experiential marketing, james kern, portma, xism
In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a quote from CMO Magazine that posits that it's all about experiences rather than just vying for single transactions.